The Purity Brewing Company is a name synonymous with music and the arts with its ‘finger on the cultural pulse’.
Discerning when it comes to culture.
‘Pure Quality, Pure Eco, Pure Ingredients’
I began my idea generation process with the creation of mind maps expanding on the words quality, eco and ingredients. The concepts I was most interested in expanding on were related to the earth, the seasons and the idea of story telling or narrative – from these I created some quick initial sketches.
To further my ideas I utilised word association and found the idea of unnatural or fictional landscapes interesting, as this also could relate back to the layered fields that the craft beer is brewed in.
From this starting point I played around with some techniques I’m familiar with in Photoshop and produced the following images.
